Assholes are scandalous

Got this from another blogger (TTABlog) and thought that it made me chuckle.

A trademark applicant tried to register a mark for Asshole's Guide to... (think: [topic here] For Dummies), and the Trademark Office rejected it as "scandalous", so they appealed. The Appeals board agreed that it was scandalous too, based on an old doctrine in trademark law that trademarks can't be scandalous (i.e., can't trademark American flags on condoms, and so on). But in the "oh-sweet-irony" department: Wal*Mart sells one of the books in the Assholes series.

And to think... I used to think of them as the moral majority... Don't they censor quite a few titles/items in their stores because the don't think believe that they should be available through their stores?